Monday, July 22, 2024
Home Industry Reality Radio for Absolute

Reality Radio for Absolute

by RadioToday UK
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Whilst the global TV phenomenon that is ?reality? continues its juggernaut into the lives of billions across the globe, and on-line reality promotions are starting to emerge, American radio has now also joined the party with ?reality radio? being introduced by newly created US based consultancy Absolute & Dowse.

America?s initial introduction to reality radio was via 95.5 KLOS ? Los Angeles and 95.5 WPLJ – New York with the globally successful ?2 Strangers & a Wedding? in which the audience select a bride and her groom from self-nominated candidates, then tune in as the couple literally meet for the first time just before walking down the aisle to say ?I do?. This ?matrimonial social experiment? was also a hit in markets such as the UK on 96.4FM BRMB, New Zealand, Ireland, Eastern Europe and Australia where reality radio is almost as prevalent as reality TV.

A&D has developed a number of other exclusive properties and is introducing these to US Radio through its consulting team whose principals have many years? experience operating in dozens of international markets.

Clive Dickens from A&D said, ?Absolute & Dowse is proud to have successfully brought its global experience to North America and to work in the world?s biggest media market. We look forward to developing our relationships with more broadcasters in other US markets soon.?

A&D comprises of partners from two globally successful consulting companies who execute and create the properties they promote. The point of difference with A&D being that their promotions and properties are available to stations and online brands having being adapted ? in consultation with the station – to suit the market in which they are about to be conducted.

Added A&D?s Phil Dowse, ?Absolute & Dowse was founded to develop and execute exclusive intellectual property for radio stations and online brands. We are the creators and owners of a number of programming trade and sign marks, reality radio and online formats for license globally and execution locally.?

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