Thursday, July 25, 2024
Home RAJAR Digital helps national services

Digital helps national services

by RadioToday UK
0 comment

It has been a great three months for Commercial Radio’s national stations as they take a record 10.7% share of all UK listening this quarter, with a record 13.2 million adults tuning to one of these analogue or digital services every week.

Meanwhile, Local Commercial Radio takes a 75% share of all local listening in the UK, whilst in the 15 to 44 demographic Commercial Radio takes a 54% share of listening, with 71% of this age-group tuning in to one of our services every week.

In the UK?s most developed radio market, 67% of Londoners tune to a Commercial Radio station every week, giving our services a 53% share of all listening in the Capital, compared with the BBC?s 43%.

Alison Winter, Head of Research at RadioCentre, comments, “Today?s RAJAR data reveals Commercial Radio?s strength in the rapidly-growing digital sector. We already take the lion?s share of digital-only hours in the UK at 66% and this, together with some strong performances among analogue services, has led to National Commercial Radio?s record share figure of 10.7%. In addition, it is encouraging to see robust figures for key advertiser audiences, not least among the elusive and time-pressed 15-24 age-group who have seen gains across the board – notably hours and reach both up 6% since this time last quarter.?

You may also like

Soledad is the Best Newspaper and Magazine WordPress Theme with tons of options and demos ready to import. This theme is perfect for blogs and excellent for online stores, news, magazine or review sites. Buy Soledad now!

u00a92022 Soledad, A Media Company – All Right Reserved. Designed and Developed by Penci Design