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Strong results for BBC Radio

by RadioToday UK
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All BBC Network Radio’s reach of 32.85 million is up on the quarter (32.57m) and steady on the year (32.89m), according to RAJAR figures released today. BBC Radio 1 added 689,000 listeners in the last quarter.

BBC Radio 2 continues to perform strongly with 13.29 million listeners (12.94m last quarter and 13.27m last year). Share, at 15.7%, is slightly down on the quarter and year (both 16%).

Terry Wogan achieved his second highest reach of 8.08 million (up over 300,000 on the quarter) but Ken Bruce was Radio 2’s record breaker, adding 245,000 listeners in the quarter to bring his audience to a new high of 6.64 million.

BBC Radio 3 has a reach of 1.83 million, down from 1.91m last year and 2.1m last quarter. Share (1.1%) is level with last year, but slightly down on last quarter’s 1.3%. BBC Radio 4 has 9.19 million listeners – slightly down on the quarter (9.29m) and down on the year (9.59m). The station’s share, at 10.7%, is also down on the year (11.2%) and the quarter (11.7%).

BBC Radio Five Live (which records a combined reach with its digital service Five Live Sports Extra) has a reach of 6.14 million, up from 5.75m last year and down from 6.27m last quarter. Share is 4.7% – also up on the year (4.4%) and down on the quarter (4.8%).

BBC Local and National Radio has a reach of 9.97 million (10.38m last quarter and 10.08m last year) and share of 10.7% (11.1% last quarter and 10.9% last year).

Five Live Sports Extra posted a new record of 658,000 listeners, up from 394,000 last year and 613,000 last quarter. Its share is up to 0.2% from 0.1% last quarter and year. BBC 6 Music’s weekly reach is 354,000 ? in line with last quarter (359,000) and up on last year (286,000) while share stays at last quarter’s 0.2% – up from 0.1% last year.

BBC 7’s audience continues to grow. Reach is now 668,000 (472,000 last year and 621,000 last quarter), while share at 0.4% is double last year (0.2%) and up on the quarter (0.3%). 1Xtra BBC has 284,000 listeners ? slightly down on the year (292,000) and the quarter (371,000). Its share is 0.1% – the same as last year but down on the quarter (0.2%).

The BBC World Service has 1.26 million listeners ? the same as last quarter and up on the year (1.14m). Share is up to 0.7% from 0.5% last year and 0.6% last quarter. The newly re-launched BBC Asian Network has a reach of 444,000 ? up on last quarter’s 427,000 and last year’s 440,000 ? while share, at 0.4%, is double last year and last quarter’s 0.2%.

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