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XM Satellite Radio expands

by RadioToday UK
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America's biggest Satellite Radio company continues their relationship with car manufacturer Honda by announcing the installation of XM equipment in 650,000 vehicles during 2007. This beats a figure of 550,000 vehicles fitted during 2006.

Honda was an original strategic partner in the launch of XM, and introduced its first factory-installed XM vehicles in 2003. Honda produced more than 200,000 vehicles with XM in 2004; over 400,000 in 2005; over 550,000 in 2006; and is projecting production of more than 650,000 factory-installed XM units for 2007 model vehicles.

"The rapidly increasing availability and volume of Honda and Acura vehicles with XM Satellite Radio speaks to the attractiveness of XM programming to both new and certified pre-owned car buyers," said Steve Cook, executive vice president, Automotive for XM Satellite Radio. "XM complements the exceptional driving experience Honda and Acura owners have come to expect."

XM is America's largest satellite radio company with more than seven million subscribers. XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and traffic and weather information.

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