Sunday, July 14, 2024
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Commercial Radio leads Digital

by RadioToday UK
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The latest audience figures show that Commercial radio remains in a strong position in the Digital Radio market, taking 62 per cent of all digital only hours. Hit40uk also continues to lead the BBC chart show by nearly half a million listeners, reaching 2.17 million each week.

Commercial Radio takes a 54 per cent share of listening in the key 15 to 44 demographic — the heartland audience for the commercial sector, demanded by advertisers. 72 per cent of this age-group listen to Commercial Radio every week, up by 228,000 since last quarter.

In the UK’s most developed radio market, 71% of Londoners tune to a Commercial Radio station every week (compared with 56% for the BBC), giving our services a 53% share of all listening in the Capital.

Commenting on the RAJAR results, Andrew Harrison, Chief Executive of RadioCentre, said,

"Today’s RAJAR data points to a thriving Commercial Radio industry which is serving, and finding success among, all areas and audiences in the UK. Locally we’ve had our best audience figures since Q2 2004 and take 76% of all local listening in the UK; while the wide range of formats available digitally are satisfying consumers’ appetite for dedicated radio services not readily available via analogue such as rock, chill-out, children’s programming and spoken word.

The increasing ubiquity of domestic digital receivers bodes well for Commercial Radio, which already takes a 62% share of digital-only listening. In addition, today’s RAJAR data shows a marked increase in listening via mobile phones, a result foreshadowed by the success of the BT Movio trial last year and that we anticipate will grow further thanks to the launch of products such as Virgin Lobster. The increase in listening among young people shows that radio is still an important medium, and where and when they can access it, they choose to do so! ”

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