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GMG adds Century to figures

by RadioToday UK
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GMG is benefiting from the addition of its two new Century FM stations with a record high of 4.3 million adult listeners across the UK. The group’s eight regional stations and digital operations now deliver total listening hours of 39.3 million per week.

105.4 Century FM continues to be the northwest’s biggest commercial station with a reach of 772,000 adult listeners each week. Listener loyalty has increased, resulting in 5.6 million hours of listening per week – an increase of over one million hours quarter on quarter. 100.4 Smooth FM, also in the northwest has broken another record for listeners to the frequency with 760,000 listeners per week, an increase of 73,000 on last quarter.

Real Radio in Scotland has also achieved its highest ever reach of 762,000 with listener loyalty still extremely high. Listeners now tune in for an average of 12.5 hours each week, resulting in over 9.5 million hours of listening to the station per week.

GMG Radio’s Chief Executive John Myers said: “The group has seen some significant increases this quarter especially with the growth from our new North West station 105.4 Century FM. Next quarter we will look forward to adding Saga Radio to the group’s ever growing audience figures”.

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