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Millennium best for BBC Scotland

by RadioToday UK
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BBC Radio Scotland is celebrating its best listening figures since the turn of the century. RAJAR data for Q4/2006 shows it had a reach of 1.096 million, or 25.8% of the country's population – up 157,000 on quarter three. That makes it the radio station that reaches the most listeners in Scotland.

Radio Scotland figures are part of an outstanding overall performance for the BBC in Scotland. The combined weekly reach of BBC stations listened to in the country was 2,525,000 (59.4%) – also the highest overall total since 1999.

Jeff Zycinski, Head of Radio at BBC Scotland, said the outstanding figures for the station were a testament to his talented team of programme makers and their response to the audience's wishes.

He said: "A success story like this doesn't happen by accident… it's all down to the creative enthusiasm of everyone at BBC Radio Scotland. We've asked our listeners what they want from the station and our programme teams have responded to that with so many new ideas and programme formats. We've had new voices on air and familiar voices doing new things. That spirit of innovation and imagination will continue throughout 2007."

Meanwhile Radio Scotland's own figures show a steady growth in online listening. There were 362,000 requests across the whole quarter for live streaming of Radio Scotland – up on last quarter's 333,000. The Iain Anderson Show received the most "listen again" requests from the station with 79,000 over the quarter, followed by Travelling Folk with 47,000.

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