Sunday, July 21, 2024
Home Industry Web to overtake radio in 2008

Web to overtake radio in 2008

by RadioToday UK
0 comment

Online advertising is set to overtake radio advertising a year earlier than expected. Media experts at ZenithOptimedia forecasts that worldwide spending on Internet advertising will grow 28.2 percent in 2007, compared with a rise of just 3.7 percent in the rest of the advertising market.

In a report on worldwide advertising, Zenith says: "We now expect the Internet to overtake radio in 2008, a year earlier than in our last forecast. We forecast the Internet to account for nearly 9 per cent of global ad spend by 2009, and its share should reach double digits early next decade."

In comparison, online advertising worldwide is set to hit over £16million the year, slightly behind the £18m expected spend on radio. By 2009 Zenith expects online advertising to jump to £21.5 million, with radio advertising to rising to 19.5 million.


[link=https://radiotoday.co.uk]RadioToday.co.uk – non-stop radio news[/link] radionews@tmssvr.co.uk or call 0871 315 6 315

You may also like

Soledad is the Best Newspaper and Magazine WordPress Theme with tons of options and demos ready to import. This theme is perfect for blogs and excellent for online stores, news, magazine or review sites. Buy Soledad now!

u00a92022 Soledad, A Media Company – All Right Reserved. Designed and Developed by Penci Design