Tuesday, July 23, 2024
Home Industry London's Heart misses a beat

London's Heart misses a beat

by RadioToday UK
0 comment

Heart 106.2 has been criticized in an Ofcom ruling after the broadcaster launched an on air tie-in with the movie, Mamma Mia! Two of the network’s shows, Club Classics and Heart Breakfast were both singled out in the ruling.

The campaign to promote the movie was picked up by Ofcom during routine monitoring of the station and the media regulator ruled that the frequency and manner of the references on both Club Classics and Heart Breakfast were not legitimate and in some cases, gratuitous and contrived.
Ofcom ruled that the campaign breached two rules of the Broadcasting Code. In a statement, a Heart spokesman responded: ‘Rather than promote the movie through any association with Heart, [its] intention was to promote Heart through association with the movie…and so make Heart the station of choice for people who were excited about the movie”.

You may also like

Soledad is the Best Newspaper and Magazine WordPress Theme with tons of options and demos ready to import. This theme is perfect for blogs and excellent for online stores, news, magazine or review sites. Buy Soledad now!

u00a92022 Soledad, A Media Company – All Right Reserved. Designed and Developed by Penci Design