Sunday, July 14, 2024
Home Station News Absolute goes back to front

Absolute goes back to front

by RadioToday UK
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Absolute Radio is moving breakfast to drive, and drive to breakfast in a bid to promote the new film, The Curious Case of Benjamin Button.

In the movie, starring Brad Pitt and Cate Blanchett, a man is born in his eighties and ages backwards, giving Absolute Radio the perfect excuse to start the day with the drive show, and end it on breakfast.
The upside-down change is for one day only, Friday 6th Feb, the release date of the film. It also includes the 80s Hour at 4pm instead of 10am, with Nick Jackson and Russ Williams also swapping places.

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