Thursday, July 18, 2024
Home Station News Taxi for Global Radio's LBC

Taxi for Global Radio's LBC

by RadioToday UK
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Global Radio is launching a second "Have Your Say" outdoor marketing campaign for LBC 97.3

The new campaign includes branding on 300 cabs throughout the London area. The deal has been negotiated by Rocket with Ubiquitous cabs on behalf of Global Radio.
The campaign will be strengthened with strategic marketing at key London events. Last week, a special edition of Nick Ferrari at Breakfast was broadcast live from on-board the London Eye with guests including the Mayor of London Boris Johnson.
Global Radio’s Director of Broadcasting Richard Park said: “Our best-ever RAJAR figures in 14 years confirm LBC 97.3 as the leading commercial talk radio station for London. Our continued investment reinforces Global Radio’s confidence in the brand and LBC 97.3’s position as London’s Biggest Conversation.”

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