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Sportsmedia secures the Gold

by RadioToday UK
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Sportsmedia Broadcasting and sister company Businessmedia has renewed a deal with Global Radio to continue supplying bespoke sports news and finance bulletins for the Gold Network.

The deal includes studio broadcasts and on-site reports from major sporting events.

The Finance bulletins will feature expert comment from leading financial commentators and analysis of markets from housing to oil.

Commenting on the deal, Jonny Gould, CEO, Sportsmedia Broadcasting Ltd. said: "We are really delighted to welcome Global Radio to our growing network. It consolidates our ability to broadcast into the country's most populous regions. We can therefore broadcast to both a selective and broad demographic of population by request."

"As we broadcast to stations throughout the UK, we reach a combined audience larger than any single national station. By definition, the stations serve their local audiences in a more personal way, thereby offering us unique opportunities to drill down into each community like no other national network can offer."

“Gold’s proven and successful format deserves the best we can offer and we look forward to providing a service worthy of it.”

Sportsmedia and Businessmedia’s sponsorship clients will wholly support the bulletins.

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