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Home RAJAR Analogue listening in London under 50%

Analogue listening in London under 50%

by RadioToday UK
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FM and AM radio listening has fallen below 50% for the first time at 48.6, down 10% year on year in the capital.

55% of Londoners listen to radio on a digital platform each week, and digital listening in London is now 44.1% of all radio listening hours, up 9% from 40.3% in Q1 2013.

Nationally, analogue radio’s listening share is now below 60%, at 57.8% of all listening hours. Digital’s share of listening is now 36.6% (up 7% year on year from 34.4%), and 51% of the UK tunes in via a digital platform each week, up 4% year on year.

DAB is still the most popular device for digital listening (65% of all digital hours), and 47.9% of adults – 25 million people – have access to a DAB digital radio, up 10% year on year.

DAB’s share of listening is 23.7% (up 5% year on year) online/apps is 6.4% (up 27% year on year) and DTV is 5% (flat year on year). Jazz FM, which left the national DAB platform Digital 1 last year lost 181,000 listeners as a result, but still pulls in half a million via London DAB and other digital platforms.

The most popular digital-only station is BBC 6 Music with over 1.9 million weekly listeners, and the most-listened to commercial digital-only station is Absolute 80s with 1.1 million weekly listeners. Digital station Planet Rock grew by 21% to 1.1 million listeners helped by the benefit of the station’s introduction on FM in West Midlands.

Ford Ennals, CEO of Digital Radio UK, says: “The shift to digital listening continues, with London leading the way. The fact that in London analogue radio listening is now below 50% overall and analogue listening in home is under 40% shows a dramatic and sustained transformation in radio listening. London has benefited from the growth in digital coverage and strong station performance on digital and we would expect to see the rest of the country follow suit, following the build-out of digital coverage across the UK, and the national expansion of LBC, Heart, Smooth and Kiss.”

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