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Producers able to control the ReelWorld

by RadioToday UK
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ReelWorld is opening up its doors for one day to their Production Vault service and challenging programmers to put its imaging talent to the test, for free.

The company wants to be make audio specifically for any radio station which emails a brief and ays it could be for any type of audio from a breakfast promo to a branded intro.

ReelWorld European Managing Director Anthony Gay said: “The team are always up for a challenge and the idea to spend a day focused on making imaging tailored to European stations came out of a meeting at the end of last year fuelled by bourbon and jet lag.”

European Production Manager Andy Jackson added: “At the last go we counted 315,263 different pieces of audio across our ten Production Vault formats. The service already makes it easy to make great radio and get high quality imaging on air quickly. For one day we’ll even do that last bit for you!”

The initiative is part of ReelWorld’s commitment to tailor content to European stations and get closer to the needs of the continent’s programmers and producers.

Anthony Gay added: “Everyone likes free stuff but fantastic free stuff is hard to resist. I expect it’s going to be a busy day for the whole team. We’ve ordered a crate of Red Bull, a load of cake, and a masseur to help it go well.”

Interested in taking part? Producers and programmers can e-mail with a brief and your station Voice Over to be added to the list.

You can follow the progress and hear audio on May 15th on Twitter @reelworldeurope using #YouControlReelWorld or through their Sound Cloud page

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