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Home RAJAR RAJAR: RadioToday’s local radio round-up

RAJAR: RadioToday’s local radio round-up

by RadioToday UK
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Across the UK, 90% of the population is tuning in to radio each week – up 800,000 on the quarter. But what’s going on at local radio stations?

At Orion Media, Gem 106 is up 8% year on year from 441,000 listeners to 478,000 although down from 510,000 last quarter

Although at Free Radio in Coventry and Warwickshire, reach is down to a low of 11% and bums on seats down to 78,000 from 96,000 last quarter and 85,000 last year. Share is down on the year too. In Herefordshire and Worcestershire, reach is up from 73,000 to 98,000 and share has also increased from 7.2% to 9.3%.

Free Radio Shropshire remains static, as does 96.4FM in Birmingham.

Touch FM Coventry, which relaunched as the New Touch FM at the end of Q1, was up year on year from 20,000 listeners to 32,000 listeners. Share also increased almost 100%. Oak FM was up quarter on quarter but lost hours.

At UKRD, Star North East (North) is down to an all time low in share, hours and reach – now with 16,000 listeners – whilst Star North East (South) picks up its highest weekly reach at 34,000.

The Bee has its highest ever audience at 52,000 – up from 39,000 last year and 2BR is up from 26% reach to 34% reach year on year, and share jumps from 9.6% to 16.4%.

Pirate FM continues to grow – getting its highest recent figure of 37% reach. Yorkshire Coast Radio is on a high with 44% reach and 51,000 listeners.

And at Eagle Radio, the Peter Gordon Breakfast Show has hit an all-time high. The number of people listening to the station stands at 158,000 per week, up 11 per cent on this time last year. People are also listening for longer, with a 20 per cent increase in the last 12 months.

JACKfm2 has taken a tumble this quarter in reach, down from 30,000 to 21,000 but the station is up year on year by 5,000 listeners. Audience share is also up 21.6% year on year. Next door at JACKfm Oxfordshire share is down 40% year on year.

JACKfm in Swindon is up 332% year on year in hours, and reach remains steady this quarter at 32,000 listeners – up from 9,000 last year.

Capital Manchester up year on year from 17% reach to 22% reach. Key 103 has overtaken it as “Manchester’s number one hit music station” though, with 660,000 Key listeners compared with Capital’s 627,000.

Capital South Coast‘s weekly reach is up significantly year on year but down on the quarter and Capital Yorkshire is down slightly but still reaching over a million listeners.

Signal 1 and Signal 2, UTV’s Stoke based stations, recorded 9% and 4% increases respectively in the number of listeners from the first quarter of 2013. Signal 2 has seen a 9% growth since the previous quarter. Collectively the two stations have seen a 14% increase in average listening hours year-on-year. Pulse 2 has lost 20,000 listeners in the last year, down to 28k this quarter, whilst Radio Wave in Blackpool has an extra 15,000 listeners taking it to its highest reach in recent years at 81,000.

BBC Local Radio in England saw stable results across the patch on the quarter. Overall reach for Local Radio in England came in at 6.9m /16.1%, stable on the quarter though there was a significant decrease on last year (7.1m / 16.9%).

Market share for the quarter was stable coming in at 7.8% compared to 8% last quarter though was down on last year’s 8.3%.

Average hours listened per listener per week came in at 9.47, the same as last quarter but a decrease compared to 9.79 last year.

David Holdsworth, Controller English Regions, said: “We have remained stable on the quarter which is pleasing considering the tough market that we operate in. Although we are down on the year I remain confident that we can regain this ground by continuing to provide quality local public service broadcasting appreciated by our audiences.”

BBC Radio Ulster/Foyle’s average weekly reach figures have increased by 20,000 year on year and 6,000 quarter on quarter.

More stats:

  • Highest ever reach for Real Radio XS Manchester with 186,000 listeners. Total hours down though
  • Rugby FM down to 26% weekly reach compared with 35% last year
  • CFM up to a million hours and retaining its 44% weekly reach – up from 37% last year
  • Clyde 1 and Clyde 2 down year on year and quarter on quarter in reach, share and hours
  • Connect FM’s audience share down year on year but reach remains the same
  • Dee 106.3 continuing its higher weekly reach at 23% and share is up by year on year
  • Capital East Midlands down to its lowest hours with 5.9 average and 6.5% share
  • Dream 100’s weekly reach is down from 46,000 to 36,000 year on year – a five year low
  • Heart Cornwall now has a high of 102,000 listeners, compared with 69,000 as Atlantic FM in 2012.
  • Heart Four Counties is on a downward trend, losing over 100,000 listeners in 12 months
  • Island FM has recorded its highest share – now standing at 44.6%. Reach remains high at 64%
  • Kingdom FM down year on year in reach, and share. Remains static quarter on quarter
  • Lakeland Radio continues to do well, up year on year
  • The Bay gets a 10% year on year increase in reach, and 30% increase in share since last year
  • Nation Hits is down 33% year on year in reach, whilst Nation Radio is up 33% in reach year on year
  • Northsound Two has lost 43% of its audience year on year, down to a low of 34k listeners from 55k
  • Original 106 continues to do well with 20% reach and 10.6% reach – up 126% year on year
  • The Breeze Baskingstoke has had a significant drop in hours and share, with hours down 42%
  • Palm FM is at an all time high with 48,000 listeners compared with 35,000 last year
  • Planet Rock (previously Kerrang! 105.2 is down 24% in reach year on year to 250k listeners
  • Radio Aire’s total hours have dropped 37% year on year and audience is down 13%

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