Q2, 2014: Capital FM has returned to the number one spot in London in terms of commercial listeners, with over 200,000 listeners separating them and 2nd place Magic.
The Global station has added 290,000 listeners in the last three months to take it to 2.2m reach. Last quarter Magic was number one with 1.94m listeners.
But sister station Capital XTRA has lost almost half of its audience (47%) since rebranding from Choice, dropping from 680,000 listeners in Q2, 2013 to 358,000 in Q2, 2014.
The title of London’s most listened to commercial station is always a topic of interest after each RAJAR – and of note this quarter is Kiss staying in 3rd place and Heart remaining in 4th place. But if you measure by share, the top spots are different with Heart at number one on 5.5%, LBC in second place with 5.0% and equal third place between Kiss, Magic and Capital all with 4.8%.
The BBC continues to dominate the top two spots, with Radio 4 and Radio 2 attracting more Londoners than their commercial counterparts.
Also in London, Smooth Radio has almost doubled its audience to 781,000 listeners – returning it to numbers enjoyed a decade ago as Jazz FM, and Premier Christian Radio got a great book with 241,000 listeners compared with 156,000 a year go, and 97,000 three months ago.
Here are the Top 10 in terms of reach for Q2, 2014 in the capital:
BBC Radio 4 – 2.6m
BBC Radio 2 – 2.3m
Capital FM – 2.2m
Magic 105.4 – 1.9m
BBC Radio 1 – 1.864m
Kiss – 1.860m
Heart – 1.837m
Classic FM – 1.335m
BBC 5 live – 1.306m
LBC – 0.982m
