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Contraband’s KIIS imaging extends to Melbourne

by RadioToday UK
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As KIIS continues to grow throughout Australia, so does the imaging for the station provided by London-based Contraband Media.

“Utilizing a four note ‘quick fire’ logo, artist acapellas and memorable contemporary themes; we created imaging and double donut talkover ramps for both the daytime and morning shows, blurring the lines between traditional ‘Jingles’ and station imaging,” the company says.

As well as updating imaging and themes regularly throughout the year Contraband also provided the KIIS team with multiple breakdowns of all themes. The company calls it a new breed of CHR jingles.

Duncan Campbell, National Content Director at KIIS said: “When expanding the KIIS brand into Melbourne this year we needed something to energise the station in a way that would excite audiences and set the brand apart from our key competitors. The team at Contraband Media have come up with a fresh twist to the usual and predictable ‘jingle sound’, which integrates perfectly with our playlist.

“They’re loud, vibrant, exciting and full of energy…we love them!’

Have a listen below.

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