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Bauer Media launches new training programme

by RadioToday UK
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A new media training programme for 15 – 25 year olds in Scotland has been launched by Bauer, supported by Scottish Government.

Be Somebody offers fully funded places to introduce young people to the world of media and will be run through the Bauer Academy.

Supported through Creative Scotland’s CashBack for Creativity Strategic fund, these four-day courses offer the young a distinctive approach to media training focusing on building their confidence and skillset. The course will allow young people to develop their creativity, learn about the industry and give them the opportunity to work closely with local arts based community groups.

The first of the four-day courses started last weekend in Edinburgh and included two community-based activities which involve working with young people, as well as introducing and directing participants to local arts groups.

There were over 230 applicants who registered for the courses in Scotland – with 60 young people finally being awarded a place. 50% of sign-ups were generated via Youthlink and the other 50% from those who contacted the Bauer Academy directly.

Courtnay McLeod, director of Bauer Academy, said: “We are absolutely delighted to be using the Cashback for Creativity funding from Creative Scotland to launch our Be Somebody project. The underpinning theme of all that goes on at Bauer Academy is talent, and Be Somebody provides a new and fully funded access point for the identification and development of new talent for the industry, crucially opening up access to those that may not traditionally engage with training or the arts.

“In removing any economic, geographical and social barriers, Be Somebody will help us reach all young people and offer them opportunities and new experiences in media training and with arts groups.”

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