Free Radio has returned to Wise Buddah Music and Imaging for another custom jingle package.
On-air from yesterday (Monday), the new cuts replace the previous set, but retain the station’s logo melody.
The package comprises eight main IDs, each in two forms – standard Out of Break and an alternative ‘Transition’ version to be used to segue songs. These ‘Transition’ versions incorporate the station logo sing in the middle and finish with the Free Radio strapline – ‘We Are Free’.
“The brief asked for these to reflect the fun character of the station by being surprising and quirky, sometimes featuring suggestions of musical genres not playlisted by the station – e.g. country, big band, 80s computer game,” Wise Buddah said.
The breakfast shows across each of the 4 regions also got some gospel-style songs and associated workparts. There are 15 separate songs, each of which containing 50 tracks of vocals.
Producer Ollie Melville-Smith: “It was great to get such a different brief from Free Radio and take a fresh approach to jingles – especially with the ‘Transition’ versions, which are designed to segue between songs and reinforce the brand in a fun, unusual and memorable way. The gospel Breakfast Show songs were a particular highlight – all 15 of them, each with 50 tracks of vocals!”
Wise Buddah’s Paul Plant added; “It’s such always a pleasure working with David Lloyd and his team. Their focus and passion is second to none”.
David and his team says they wanted to try something different: “The brief we set to Wise Buddah for this package was challenging. They rose to it brilliantly – and we are utterly knocked out by this very individual package which is as characterful as our brand. And – as ever – the team were easy to work with”. David Lloyd, Content & Operations Director.
