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New Digital Commercial Director for Bauer

by RadioToday UK
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Bauer Media has appointed Victoria Foster as Digital Commercial Director.

The appointment follows the recent launch of ADVENTURE, Bauer’s new cultural creative agency.

Victoria has been working in digital services for over a decade within ad networks, publishers and media agencies, most recently at Northern & Shell where she worked on the publisher’s digital proposition and structure. Previously, she has worked within the digital arms of businesses including Mindshare Worldwide, Auto Trader, Mindshare UK and MediaIQ.

Reporting to Richard Dunmall, Group Managing Director, Advertising, her focus will be to continue Bauer’s development of new digital opportunities for clients, such as InStream at Absolute Radio.

Richard comments: “Digital is a huge strategic growth area for us in the UK and globally, and this appointment comes on the back of increasing demand from clients and agency partners for digitally-centred commercial solutions. We continue to develop and evolve our offering to help our commercial partners get the very best from our portfolio of multi-platform media brands, accessing our vast data resources, and I know Victoria’s passion and expertise will mean our clients can benefit further from the digital solutions we are offering.”

Victoria added: “Bauer Media has a fantastic set of media brands, premium content, extensive audience data and ambitious plans in the digital space. I am very excited to be a part of the team which will be pushing the boundaries in digital advertising campaigns to help our advertisers engage with audiences across multiple platforms.”

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