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Home Industry RadioWorks expands creative production arm

RadioWorks expands creative production arm

by RadioToday UK
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Radio advertising specialists, RadioWorks and Maple Street Studios, have announced a partnership with Fresh Air Production to develop and extend the creative arm of the business.

The deal sees Fresh Air’s Neil Cowling appointed as Radioworks’ Creative Development Director with a brief to expand the company’s existing client list and develop a wide range of innovative advertising, digital and content services to advertisers and agencies.

RadioWorks CEO Michael Charnley-Heaton said “More and more technical possibilities are opening up in radio and audio advertising, both analogue and digital, and this partnership gives us more power to translate them into exciting and innovative creative ideas. Our media planning and buying service, fantastic studio facilities and award-wining creative team, combined with Neil’s huge track record and radio expertise put us in prime position to capitalise on all the opportunities out there for audio.”

Since forming Fresh Air in 2003, Neil has worked on a range of promotional and advertising campaigns for the BBC and commercial clients, including the BBC’s London 2012 Olympics campaign, TV Licensing, Radioplayer and ITV’s radio ads. He’s won Sonys, New York Festival, Promax, and Creative Circle awards for his writing and production.

Neil Cowling said “It’s such an exciting time to be working in audio, and I’m thrilled to be joining the talented and ambitious team at RadioWorks. I love creating great audio that engages listeners and now I’ve got the chance to take that passion into whole new areas for very exciting clients.”

Fresh Air Production, based in Swindon, will continue to produce radio programmes and promotions, as well as offering training and mobile services.

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