MediaCityUK-based ReelWorld Europe has created a new custom jingle package for VRT Radio 2 in Belgium.
The five new themes combine with the jingles produced at the end of last year to create the 2018 Radio 2 sound.
“It was a pleasure working with the ReelWorld team again! Our own radio imaging team admires their open, personable, musical and highly professional approach. The new radio jingles are exactly what we needed to fill the musical gap in our current sound. They fit perfectly with the music we play on Radio 2,” said Alain Ryckman, Head of Radio Imaging at VRT.
The compositions cover varied musical styles and evolve the station sound from the original ReelWorld jingle package created in 2015.
Hein Decaluwe is Programme Manager at Radio 2: “What a great summer and the jingles fit the exceptionally good weather. Or could it be that this weather is so great because of the exceptionally goods jingles?
“It is great to work with the ReelWorld team for this project. Not only did they take the time to fully understand our imaging needs, they assisted in creating a new concept and relentlessly searched for the sound that would fit this concept. All this with a very up close and personal touch.
“The guys at ReelWorld definitely go the extra mile to deliver the best result!”
Have a listen to the jingles here.
