Uckfield FM will be known as Ashdown Radio from April 1st as the station extends its coverage area with an extra transmitter.
Ashdown Radio will cover Crowborough and surrounding areas on 94.7FM in addition to its usual 105FM frequency for Uckfield.
It station launches at 11am with Ryan Millns and Gary King, then at 1pm BBC Radio 2 breakfast presenter and local resident Zoe Ball will join Peter Suter for the official launch.
The station’s Chairman, Ian Smith, said: “We are chuffed that a radio presenter with Zoe’s status in the world of entertainment is supporting our station.”