Global’s digital ad exchange DAX has retained its exclusive audio advertising contract with SoundCloud. The partnership, originally signed in 2016, has also been expanded and will now see DAX selling …
Tag:
dax
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Global has appointed Mia Mulch as its new Programmatic and Data Director for DAX.
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DAX will be the exclusive advertising partner for the popular podcast How to Fail with Elizabeth Day.
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A new study from DAX conducted by MTM, has explored advertisers’ and media agencies’ views on digital audio in 2021 and beyond
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National Public Media, the sponsorship subsidiary of NPR in North America, has signed up to use the Digital Ad Exchange from Global.
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DAX has signed an exclusive deal with the music streaming and discovery platform, Audiomack.
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BusinessPeopleSales & Marketing
New Global roles for Katie Bowden & Oliver Deane
by Roy Martinby Roy MartinGloabl has restructured its commercial operation into two distinct teams with Katie Bowden leading the Audio team and Oliver Deane in charge of the Outdoor and DAX team.
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Global has agreed on an exclusive partnership between DAX with Reach plc, the largest commercial, national, and regional news publisher in the UK.
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Global’s digital audio advertising service DAX has appointed Les Hollander as Chief Growth Officer for DAX US and Canada.
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Global has announced that its digital audio advertising product DAX will be available to digital outdoor advertisers from next month.
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IndustryRadioSales & Marketing
NME, Now Music and the Telegraph join Global’s DAX
by Roy Martinby Roy MartinNew media partnerships have been announced at Global’s annual Upfronts presentation for advertisers today.
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IndustryInternationalSales & Marketing
Creative management platform Frequency partners with DAX US
by Roy Martinby Roy MartinDigital audio advertising platform DAX has partnered with Frequency to enable data-driven dynamic audio advertising for DAX’s US advertisers and network of publishers.
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DAX has signed an exclusive advertising agreement with content creator, producer and distributor Endemol Shine Group across its self-produced and self-funded podcasts.
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IndustryRadioSales & Marketing
Bauer drops Global’s DAX in favour of own platform
by Roy Martinby Roy MartinBauer Media is relaunching its own digital audio advertising platform and removing its inventory from Global’s DAX service.
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RadioSales & Marketing
National sponsor announced for networked Heart breakfast show
by Lee Priceby Lee PriceGlobal has signed TalkTalk to sponsor Heart Breakfast – which will be the largest show in commercial radio when it launches nationally on June 3rd.
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Digital audio advertising platform DAX has signed a deal with LiveXLive Media’s wholly-owned subsidiary Slacker Radio to become its audio exclusive sales partner in the US.
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Podcasting solution provider Voxnest has entered a new partnership with DAX to bring publishers in the UK a solution for creating, monetising and distributing digital audio.
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Global has acquired the digital audio sales division of Canadian based leanStream to launch DAX Canada.
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A new report from @global says advertising in podcasts represents an untapped opportunity.
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This gives Global an ad sales and ad tech footprint in the US and makes DAX the largest digital audio advertising platform in the world.
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Personalised music streaming service MixRadio is the latest publisher to sign up to Global’s Dax service.
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The Digital Audio Exchange, launched last year by Global in the UK, is expanding to Europe.
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A new product called Xaxis Audio will enable advertisers to buy digital audio ads from more than 130 publishers at once.
